Social media has completely changed the way that we interact with one another, and how we spend our time. Think about this statistic: Most people spend about two hours of their day—every day—using social networks and in messaging services. For marketers and companies, that means that they have to not only be on the variety of platforms where their customers and potential customers are, but they have to be listening in, too, to what people are saying to each other and about them on those platforms.
But social media interactions are much more complex than just throwing up words onto a page. There are best practices that can and should guide everyone as they devise they what their social media platform is. For example, you shouldn’t pursue anything unless you rely on analytics to help you consistently and constantly refine who your customer is. What else should guide you? This graphic explains it.
The Latest Social Media Marketing Best Practices You Need to Know
Original Source Credit: Salesforce.com.