There are a number of challenges that small business startups face, but none is as life-threatening or precarious as the struggle to maintain the cash inflow positive.
While the traditional advertising methods happen to be costly, thankfully, for the small businesses, today, there is access to a number of trackable marketing tools that are cost-effective.
It is true that they say you have to spend money on making money! But that is not true always. Hence if you have a small budget for business marketing then these marketing strategies can get your business going even with the limited bucks.
Marketing Ideas for Small Business Startups
So if yours is a startup and you have very low budget to spend on biz here are some fabulous tricks to help you create the buzz and help you to stay on the top of your game. Take a look.
Publish Great Content
Kickass content is always the king and its significance is not going to diminish ever. If you can create it yourself then it is even better. If writing is not your forte, you can just appoint someone from your team to write some articles or blog. You can try topics like tips, collections and best practices for the industry in order to kickstart your content marketing.
Craft an Elevator Speech
You should be marketing all the time no matter where you are. Hence you need compelling elevator speech. The average attention span of an adult is about 6-8 seconds. Therefore, you must be able to grab one’s attention within that phase.
Once you do that successfully you just have a little over a minute to sell them on your service or product. You should invest the time to create a great elevator pitch. This will result in the creation of business opportunities and thus you will get the return on investment in the form of huge dividends.
Be a Social Networker
Create business accounts and participate in the big social media sites like Twitter, Facebook, Google Plus and Pinterest. If your business is image-oriented then you should add Instagram there, too. You should also try the easy Facebook marketing ideas for promoting your business as they won’t place a heavy burden on your pocket.
Aim to be a YouTube Star
It is a myth that YouTube videos must be revolutionary in order to go viral. It is easy to make the instructional videos that can prove to be surprisingly popular. Sharing expert knowledge can actually make a big impact. For example, if yours is a screen-printing business you can share a video of how the technology is implemented or how you brand your merchandise.
YouTube also provides great opportunities to demonstrate products and review them. Therefore, it is more important to make the YouTube marketing relevant and informative than revolutionary. Apart from that, you can also spread your expertise using podcast.
Get Ad Promo Credits
Though the massive ad campaigns can be out of a budget, there are also coupons and discounts floating around for the paid Google ads or Facebook ads. Some of the web hosting services offer advertising discounts as part of membership offerings.
Leverage Your Community
There is no need for you to think big when it comes to your marketing effort. You should start to think locally. Sponsor a Little League Team or a charity run or walk. You can also print bookmarks and distribute them to the local library. After that, all you have to do is search for opportunities through which you can come in front of your customers with your marketing message.
Plan for a Workshop or Webinar
Now that you are an expert you should consider reaching out and interacting with your customers and prospects with an educational event. Any type of business can host a class. It can be either in the shop or the office or even in the form of an online webinar. You should think about the knowledge that is relevant to the target audience.
For instance, if you are an insurance broker you can design a webinar or a workshop for the business entrepreneurs to help them properly cover their liabilities. If you specialize in internet marketing, you can run a webinar on how to get started with Google AdWords and if you are a photographer you can design a workshop on product photography. Once you start thinking you will know how much you can offer.
It is much easier to keep an existing customer than achieving a new one. Hence establishing strong relationships with your existing customers is essential. Using email marketing to keep in touch with the customers is one of the ways you can attempt to do this. When they visit your website or your store, ask your customer their email address. After that, make your communications helpful, professional and informative – something that your customers look forth to receiving.
Apart from the above, you can also ask for referrals. Offer coupons or opt for DIY infographics in order to create a buzz around your small business startups and help it achieve its potential.
The above are some of the killer marketing strategies suggested by the experts of a reputed digital marketing company who have been in the industry for many years now. These inexpensive strategies will help you to build relationships. Engage the customers and keep your brand on top of their minds. Remember it is not the money. But the time, effort and relevance that your strategies involve which will help your business stay ahead of the game.
Praveen Singh is a writer and blogger, and a professional interested in sharing interesting ideas with the world. His blogs give a peek into things that aim to inform, enrich and entertain the readers. He loves sharing views on anything that provides value to the readers and helps broaden their horizon.
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