Since its creation in 2010, Instagram has come a long way. Mark Zuckerberg, Facebook’s CEO, saw so much potential in its benefits that he bought it for $1 billion in just less than 2 years after Instagram launched, and the platform has continued to grow since.
As more than 1 billion users each month (and over 500 million users each day) use Instagram to discover and follow their passions. More people than ever are using it to connect with brands they love. In fact, more than 80% of them follow a business account, and more than 200 million users would visit a business profile every single day.
It doesn’t take long for marketers to realize this growing trend and the business potential of Instagram. According to Instagram, there are now 25 million active business profiles on Instagram, up from 15M in July 2017. And if you dig deeper, over 90 percent of the top 100 brands in the world have a business account on Instagram.
To help facilitate the connection between business and customers. Instagram isn’t exactly keeping it a secret that they are constantly releasing a couple of new business tools in the last several months. Those include the ability to set up business profiles, create shoppable posts and use Instagram Insights into analytics etc. More than it has released in the past two years.
Now that we know Instagram provides a great opportunity for brands looking to connect with and convert their target audiences. You may be wondering, is it too late to start Instagram in 2018? Do I still get chances to catch up?
In this roundup of the latest Instagram stats, facts and figures that matter to marketers, Make a Video Hub examines all the numbers you need to know to help guide your Instagram marketing strategy.
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