Even if your business hasn’t spent a lot of time developing an internet presence, likely, you have at least a website with a landing page. But if you’re like many people, you probably still rely on a lot of tried-and-true methods for lead generation. For example, people may email you requesting information. They may also be even more old-fashioned and call your office or, if you have a physical location, stop by your office. They may also respond to something like a direct marketing effort.
But there’s a way to make that internet presence — even if it’s just a landing page — work harder for you. For starters, take a look at your landing page; do you have something that people who visit can do (otherwise known as a call to action)? If you don’t, then you need to rethink your landing page.
What many companies don’t realize is that a landing page can work much harder for them than it does. What you need to focus on first is called conversion — something that you want people to do. It doesn’t even have to be something that turns into a sale. Maybe they want a demonstration. Perhaps they do want a quote. But the quality of the landing page makes that conversion even more likely.
However, people will not convert if they don’t feel that there’s a sense of urgency, and your landing page can do that as well. Your landing page may also convey the value that you offer to customers as a way of enhancing the quality of your landing page. You must also understand something about your customers to know what their needs and wants are, in which case you can start to meet those on their very first interaction with you. Want more landing page tips? Check out this graphic.
3 Key Tips for Optimizing Your Landing Page for Lead Generation
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