With the explosion of the internet in the past two decades, web design has since become an integral part of many businesses that runs online. Aside from an effective SEO framework and strategic content marketing, having a well-designed website is another crucial component to become successful in today’s digital arena. But why?
Humans are known to be easily attracted to anything that is colorful or uniquely-designed things – remember the awe when you first saw a rainbow? Web design helps catch people’s attention and acts as a bridge between brands and their followers towards a more genuine and satisfying interaction through an aesthetically-pleasing website, but of course, without compromising the functions and purpose it has to achieve.
In the past recent years, many businesses and organizations have made significant investments just to ensure that aside from the text-based contents, their website can communicate their brand message as visually efficient and as coherent as possible to their target audience.
The world of web design is ever-changing, though its goal has remained quite the same today: to convey the message, concepts, and ideas on various channels using various graphic elements and tools. But with the influence of modern culture and media, as well as the explosion of new technologies, the world of graphic design has gone through a lot of changes and is expected to evolve and commingle with other disciplines in the years to come.
To learn the latest trends that are set to dominate the web design world this 2017 and beyond, here are the key takeaways from the infographic below from WP Shrug:
- Micro-mini interactions
- Weather app development
- Mobile-first approach
- Interactive web storytelling – Videos, Bots, Animation
- More responsive design
- Hapnotic feedback
- Original images and typography
- More flat design
- Parallax scrolling
- Performance and intelligent analytics insight
To learn more, check out the infographic below