How to Make Design Thinking the Heart of Your Business Strategy

If you’re a business owner, you know that your work is never done and you can really never rest, no matter how successful you might have been in the past year — or the past decade. There’s always going to be a push to do things better, smarter, more quickly, or cheaper.

But while that can be stressful, it can also provide an opportunity for you to think about your processes and your business differently. What can you improve, and how can you improve it? Are you doing things well, or just doing things as you’ve usually done them?

One of the ways of being open to a new process for your business is to think about them in terms of innovative design thinking. Some people might hear that term and think it just applies to creative fields, but that’s simply not true. Design thinking may have come out of creative fields. But now its best practices offer something for nearly every business to use to approach their worlds a little differently.

The origination of design thinking is, of course, in fields related to design — architecture and engineering specifically. It came about in the 1950s and 1960s when professionals wanted to see what they could do to apply science to design problems, especially those that were particularly complex. One theorist called them wicked problems — those conundrums that needed a multi-disciplinary approach to things.

All that good thinking about design problems even ended up with helpful tips and toolkits, helping businesses not only get through difficult things but do so in a way that provided value. In fact, such big-name companies as IBM and Coca-Cola use design thinking in their approaches. How can you use it in your business to solve problems — even those wicked problems? We offer some insights in this graphic.

How to Make Design Thinking the Heart of Your Business Strategy

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